Caitlin Clark signed a multiyear deal with Dick's Sporting Goods and Foot Locker. The partnership marks the first time either retailer has signed an individual athlete as a brand partner.
Clark will collaborate with both retailers on custom promotions, activations, and community events tied to her signature Nike footwear, apparel, and product lines.
The deal follows the Oct. 1 global release of Clark's first Nike signature shoe, which Nike called the largest women's signature shoe launch in the company's history. The release included an 18-piece apparel assortment.
The shoe sold out within hours on Nike.com and other sneaker retail sites after drawing strong consumer demand.