Rupert Campbell, Executive Vice President and Brand President of HEYDUDE at Crocs Inc., sold 2,645 shares of CROX on October 30, 2026, generating $399,054. He disposed of the shares at a weighted average price of $150.8713 per share across multiple transactions ranging from $150.76 to $150.88. Campbell retains 68,573 shares following the sale.
CROX traded at $151.86 at the time of reporting, up over 92% in the past year. InvestingPro valued the stock at $183.30, suggesting undervaluation at current levels.
Crocs recently reported third-quarter results that exceeded expectations and prompted the company to raise guidance. UBS raised its price target to $145 while maintaining a Neutral rating and increased its earnings per share estimates for 2026 through 2028 by 6% to 17%. Williams Trading raised its price target to $184 with a Buy rating, citing strong demand and improved management of both the Crocs and HEYDUDE brands. Piper Sandler maintained an Overweight rating with a price target of $170. Goldman Sachs increased its price target to $128 while keeping a Sell rating, citing positive growth outlook and profitability improvements.
CROX shares and analyst price targets ranging from $128 to $184 represent the key focus for investors monitoring the stock.