Ronald Frasch, a director at Crocs Inc., sold 15,000 shares of the company on October 30, 2026, generating $2,302,659 in proceeds. The shares sold at a weighted average price of $153.5106, within a range of $153.45 to $153.72 per share. Frasch retains 61,180 shares following the transaction.
Crocs stock has climbed 93% over the past year and currently trades at $151.86. The company reports gross profit margins of 59% and has executed an aggressive share buyback program.
UBS raised its price target to $145 from $120 and boosted earnings per share estimates for fiscal years 2026 through 2028 by 6% to 17%, after the company posted better-than-expected third-quarter results and raised guidance. UBS maintains a Neutral rating.
Goldman Sachs lifted its price target to $128 from $95, citing stronger growth and improved profitability, though it kept a Sell rating. Williams Trading raised its target to $184 from $145 with a Buy rating, pointing to strong demand for Crocs and HEYDUDE brands. Piper Sandler maintained an Overweight rating with a $170 price target.
Crocs stock investors should watch the balance between insider selling and the analyst price targets clustered between $128 and $184.